Companies that are selling more complex products, products that can be configured and/or are very visual, find it difficult to accurately communicate information to the customer and sales team. Details about the products are often distributed throughout various systems, inventory data may not be current and up to date, and customers may not know exactly what they are purchasing. Several of these issues can be solved by an ERP-integrated 3D visualization platform, which integrates product images and company information.
What types of Product Knowledge Problems does it address?
A connected platform can eliminate information silos and help to combine product data, configurations, pricing, and other relevant information into a more cohesive experience.
- Scattered product information
- Outdated product details
- Configuration confusion
- Inconsistent specifications
- Manual data checking
- Limited product visibility
- Information duplication
- Communication gaps
How can it cut down sales and get rid of customer confusion?
The effects of various decisions on the product may not be well captured in the traditional images. These options can be explored more interactively through ERP and 3D visualization, which enables customers and sales staff to view the options. The visual aspect can also be enhanced with relevant business data when linked to ERP data.
How can ERP Integration assist you in inventory and pricing?
Yes, integration of visualization systems with ERP can enable companies to offer product information with associated operational data. Rather than having to access information through separate systems, sales teams can get information related to product configurations and availability. This can limit the need to do manual checks and minimize the time spent in communicating. ERP integration can help businesses to maintain consistency in the product-related information throughout the sales cycle with ERP integrated 3D visualization.
- Having real-time inventory visibility can help teams verify if desired products are stocked.
- When it comes to pricing information, having one place to find it can minimize duplicate manual lookups in different business systems.
- ERP data can be used to coordinate product configurations to the information available within the business.
- Having detailed information in a central location can minimize the risk of errors from inaccurate or duplicate product information.
What are the operational challenges it can address?
There is a significant amount of time spent in exchanging product information between design, sales, inventory, and order processing departments. By integrating these Customer-Facing Experiences with current business systems, a connected visualization platform can help minimize some of this manual coordination. This can help to keep teams informed with the same information and limit back-and-forth
What can it do to enhance the overall buying process?
Consumers need to be able to comprehend products to ensure a smoother purchase process, whilst businesses have accurate information on the back end. Both sides can be supported by an ERP-linked 3D platform – with visual product exploration and connected business data.
- Better product understanding
- Faster customer decisions
- Fewer information gaps
- Improved sales efficiency
- Consistent product data
- Reduced manual work
- Smoother product configuration
- Better customer communication
Conclusion
Benefits of ERP integrated 3D visualization application could help the business solve the issues concerning scattered information, complex product configurations, manual data checking, customer confusion, and inefficient sales processes. As businesses consider technology that integrates immersive product visualization with connected enterprise systems, Xperience NXT can be a solution to developing smarter, more integrated product experiences.
